The best communities are useful before they're promotional. People come for answers, stay for the people, and over time some of them become advocates for the product.
You'll build that community from an early stage. You'll write and record technical content, run online and in-person events, look after our community spaces, and make sure what you hear from practitioners reaches the product team. You'll have a lot of freedom in how you do it, and we'll measure success by engagement and trust, not just follower counts.